Boy Butter

Joel – Brand Manager

boy butter logo
Joel helped develop and launch Boy Butter’s most profitable Amazon product line.

Spotlight has been working with Boy Butter Personal Lubricants for years.

Joel noticed from customer messages and Amazon reviews that there was significant demand for a larger case size of their best selling lubricant.

Joel worked with Boy Butter to have them develop Boy Butter XL.

This was launched exclusively on Amazon and nearly overnight became Boy Butter’s most profitable product listing on Amazon.

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