Spotlight Brand Services is a full-service advertising agency. We plan, launch, manage, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns on behalf of consumer brands selling on Amazon.
We are the advertising team for the brands we represent — building the strategy, creating and structuring the campaigns, managing daily bids and budgets, and reporting on performance. Advertising is a core service we deliver, not a side offering.
Keyword- and product-targeted campaigns that put our clients' listings in front of high-intent shoppers at the point of purchase.
Headline and video placements that build brand awareness and drive shoppers to a curated brand experience.
Audience and product retargeting on and off Amazon to recover lost shoppers and defend brand real estate.
Every engagement also includes the advertising fundamentals:
Beyond advertising, we manage the full brand experience on Amazon for our clients. Every service below is delivered by our in-house team.
Amazon is the largest product search engine on the web. To maximize sales, we develop the right ad campaigns — Sponsored Products, Sponsored Brands, and Sponsored Display — to put your products in front of the right customers at the right time, then manage and optimize them daily.
See our advertising services →Your brand story is critical. We help you craft it and share it in a way that connects with customers and converts prospects — then optimize for maximum conversions.
Brand listings can make or break sales. Our expert marketers optimize the front and back end with compelling copy, images, and video.
We keep pricing, opt-in programs, and quantities within Amazon's terms of service — maximizing profit and hitting the goals we set together.
We monitor and track pricing so every seller adheres to your brand's pricing and promotion rules and your positioning stays strong.
We monitor, investigate, identify, and remove unauthorized sellers of your brand so you can take back control.
We help you secure your trademark, register your brand with Amazon, and enforce your IP rights — having walked dozens of brands through the process.
We create and curate graphics, images, videos, and features that maximize each listing's real estate and tell your story.
On Amazon a picture is worth more than 1,000 words. We create intuitive product images that show exactly what you're selling and increase conversions.
Our copywriters blend the art of marketing with the science of how search ranking works on Amazon so you index for the optimal search results.
We monitor and respond to your customer reviews daily to keep ratings high and surface issues early.
We help manage third-party logistics, Vendor Central, and the other complex areas that shape your customer experience.
We turn a massive data repository into insight — identifying trends, product ideas, and new opportunities to grow and thrive.
Your online presence reflects your company, product, team, and brand. Done right, it builds trust and increases engagement and conversions.
We keep you in the loop with regular reports, analytics, and strategy sessions to plan your next steps with confidence.
Clients grant us access to advertise on their behalf, and we operate their advertising on Amazon as a dedicated account team.
We review the account, competition, and margins, then set advertising goals and target efficiency for each product line.
We structure and launch Sponsored Products, Brands, and Display campaigns against the strategy and creative plan.
Our team manages bids, budgets, keywords, and placements daily to hit ACOS/TACOS targets and scale profitably.
We report on spend, sales, and return every week and continuously reinvest into what performs.
Spotlight Brand Services is an independent consulting and advertising firm. We work with consumer brands and manufacturers who sell on Amazon and need a professional team to run their advertising and grow their sales profitably.
Advertising management sits at the center of what we do. As an agency operating campaigns on behalf of multiple brands, we use the Amazon Ads API to build, manage, and report on our clients' campaigns at scale.
Whether you need someone to take over an existing ad account or launch advertising for the first time, our team is ready to help. Reach out and we'll set up a campaign review.